CONTENT CREATION PACKAGE
Greetings! Thank you for considering me as your content creator for Iron and Kin. I am thrilled to collaborate with you and make your content dreams a reality. Our partnership will result in the creation of authentic lifestyle imagery tailored to increase sales for the coffee bags, spread awareness, and highlight the aesthetic design for these products.
PROJECT MOOD BOARD
Based on the updates discussed in our most recent conversation, Iron and Kin would like to simplify the deliverables and pivot on the visual mood board. My aim is to produce lifestyle content that serves the social needs for Iron and Kin. Each image will be crafted with purpose to reflect the care and effort that was allocated to designing these bags. These images serve as a reference for the overall tone and style that we aim to achieve.
PRODUCT SAMPLE IMAGES
As a reference, I have compiled some samples of my previous work for your viewing. Additionally, please feel free to visit my product page to view additional imagery that I have created for brands throughout my career.
PHOTOSHOOT DELIVERABLES
The deliverables have been revised to align with the updated vision for the content shoot. Specifically, this shoot will focus on capturing captivating images of a single product category: the coffee bags. The package includes the following deliverables, priced at $450.
Coffee bags: 6+ Images (3 main images with 2-3 angle or background variations)
Two single images of two coffee bags
1 group shot of 2+ bags
ADDITIONAL CONTENT IDEAS
Customer Spotlights: Share photos and stories of your regular customers, and encourage them to tag your coffee shop in their own social media posts. Showcase how this community has changed their life, remote work habits, etc.
Meet the team: Introduce your staff members to your followers and share their stories. This can help build a personal connection with your customers and create a sense of community around your coffee shop. This could be image or video driven content, similar to Vogue’s 73 questions or a simple image reel highlight with 3-5 images of them in action making coffee.
Partnerships: We could do a series of images that highlight ways in which Iron & Kin gives back to their community either through fundraisers, event hosing, charitable donations, etc. and the communities and populations it supports.
Sustainability initiatives: Share efforts to reduce waste, such as using eco-friendly cups or implementing a composting program.
Local partnerships: Partner with local businesses or organizations to create unique collaborations. For example, hosting a pop-up event with a local artist or musician.