CONTENT CREATION PACKAGE
Greetings! Thank you for considering me as your content creator for Iron and Kin. I am thrilled to collaborate with you and make your content dreams a reality. Our partnership will result in the creation of authentic and compelling lifestyle imagery tailored to achieve your goals: driving community engagement and growth, enhancing the coherence between in-person and online experiences, and showcasing your staff, community, and unique products in a narrative-driven manner. Now, let’s get to the good stuff!
PROJECT MOOD BOARD
Based on the feedback from our discovery meeting, I have curated a collection of images that align with your vision for your new content. My aim is to produce authentic and effortless lifestyle content that effectively communicates the profound impact that a single cup of coffee can have on a community. Each image will be thoughtfully crafted with the purpose of compelling customers to choose the Iron and Kin experience over other local shops. As you will see in the accompanying mood board, my inspiration for showcasing your products such as specialty drinks, pastries, and more is centered around a natural and bright aesthetic. These images serve as a reference for the overall tone and style that I aim to achieve.
PRODUCT SAMPLE IMAGES
As a reference, I have compiled some samples of my previous work for your viewing. Additionally, please feel free to visit my product page to view additional imagery that I have created for brands throughout my career.
PHOTOSHOOT DELIVERABLES
These deliverables are tailored to meet the content needs that were identified during our discovery meeting. To ensure that Iron and Kin has a comprehensive assortment of assets across its diverse product offerings, this package includes three products per category, as outlined below. Additionally, to provide even more variety, two images will be created per product. In total, the package will comprise 40 images that showcase 15+ individual products, as well as the vibrant lifestyle and energy of Iron and Kin. The cost of this package is $1,800 for these deliverables.
Affirmation Lattes: 6 Images
Two images per latte
3 affirmation lattes options
Other Drinks: 6 Images
Two images per drink
3 drink options
Coffee bags: 6 Images
Two images per bag
3 bag options
Pastries: 6 Images
Two images per pastry
3 pastry options
Food: 6 Images
Two images per plate
3 plate options
Lifestyle Vibe: 10 Images
Two image angles per location
5 unique locations and actions (people sipping coffee, working, chatting with friends, etc.)
ADDITIONAL CONTENT IDEAS
Customer Spotlights: Share photos and stories of your regular customers, and encourage them to tag your coffee shop in their own social media posts. Showcase how this community has changed their life, remote work habits, etc.
Meet the team: Introduce your staff members to your followers and share their stories. This can help build a personal connection with your customers and create a sense of community around your coffee shop. This could be image or video driven content, similar to Vogue’s 73 questions or a simple image reel highlight with 3-5 images of them in action making coffee.
Partnerships: We could do a series of images that highlight ways in which Iron & Kin gives back to their community either through fundraisers, event hosing, charitable donations, etc. and the communities and populations it supports.
Sustainability initiatives: Share efforts to reduce waste, such as using eco-friendly cups or implementing a composting program.
Local partnerships: Partner with local businesses or organizations to create unique collaborations. For example, hosting a pop-up event with a local artist or musician.